This past school year, I was part of Boot Camp. Social media boot camp, that is. The Jewish Enrichment Center won a grant from Darim Online to help us integrate social media into our work. Actually, it was a grant to learn how to build the kind of online and in-person connections that make life meaningful. Linda Szmulewitz, the calm, wise, no-nonsense lady we wished we knew when we had our first babies, was also part of the Enrichment Center team (find Linda at The Chicago New Moms Group and Sleep Tight Consultants).
I wrote a blog post at the end of Boot Camp, reflecting on what we learned through our experience. This blog post originally appeared on Darim’s website, at www.darimonline/blog/.
Right before Thanksgiving, Caren Levine (Darim’s Learning Network lady extraordinaire) suggested that I write a blog post about how we think about out work at the Jewish Enrichment Center as a networked nonprofit. We are not a networked nonprofit, I thought. At least not yet. But now, months later, I can see that we’ve come a long way.
Early in our planning, a few of us read The Networked Nonprofit: Connecting with Social Media to Drive Change, by Beth Kanter and Allison Fine. I was inspired by the book’s vision of a nonprofit that’s connected with its volunteers, transparent in its business, and nimble – able to shift internally, quickly, to meet emerging needs. “Do what you do best, and network the rest,” Kanter and Fine told me. As a startup with limited resources, it sounded heavenly to have a community of volunteers sharing the workload. I was hooked.
But I’m not naturally a network person. I’m the kind of person who reclassifies emails as unread, pretending I’ll answer them someday. At the time I read the book, I had never written a blog post, was never chosen by my family to take pictures (who wants a blurry, back-lit photo?), and couldn’t imagine why facebook was a good use of my time.
But Kanter and Fine had held out this tantalizing vision of what the Jewish Enrichment Center could be, and I was certain we COULD realize it in our community, if only I’d learn some new skills – online and off. So I applied for help through Darim’s Boot Camp. How would my much younger sister-in-law put it? Oh, yeah. Best. Decision. Ever.
Here’s what I’ve learned so far about being a networked nonprofit:
- Listen. The most important thing I can do is go out and listen, online and on the ground. I’ll find out what people in my community care about. I’ll discover where parents are already online talking with each other, and I can join in the conversation.
- Permanent beta. It’s a gigantic (and rewarding!) task to create an innovative new model of Jewish enrichment. Our mindset has to be permanent beta: what matters is that we stay true to our vision of partnering with children in Jewish exploration. The logistics of it all – they’re fluid. So we experiment, trying new ways to partner and new online tools to build relationships around Jewish engagement. We embed regular reflection into all aspects of our work. And when something doesn’t work, well, it’s frustrating, but also okay, because we knew from the start that not everything would sparkle. We move forward.
- Be transparent. Speak authentically. As nervous as I was about opening up our work to the public, creating a blog that details our day-to-day partnership with children may have been the single most important step we took in connecting with our community. Those pictures of children really DO tell a thousand words. Parents, grandparents, folks local and national – all can get a true taste of what it’s like to be part of the Jewish Enrichment Center.
- Listen Harder. Because our deepest human desire is to be seen, to be known for who we are. I want every child, every parent, every person who interacts with the Jewish Enrichment Center to know that their contribution matters.
The response has been extraordinary. It seems that the more we share and the harder we listen, online and in person, the closer people grow to the Jewish Enrichment Center and to each other. When I share our needs or struggles (now THAT took some getting used to), people offer their help. Or at least their empathy, which I appreciate, too. We seem to be developing a communal sense that we’re all in this together. Our success is shared success.
We still have a long way to go. I want to do a better job facilitating relationships around Jewish engagement, and I don’t yet understand how to use our Facebook page and tweets to keep in-person conversations going. I also want us to be braver, making even more parts of our organization transparent. For example, I love this dashboard at the Indianapolis Museum of Art and wonder how we might make our own finances and stats more transparent (and generate a little more financial love in the process).
What have you learned on the path to becoming a networked nonprofit?